Meet the Direct Maestro

Josef Katz is the Vice President, Marketing for Trump University. In this role, Mr. Katz is responsible for creating the marketing vision and strategy that drives the University’s growth. With a focus on testing and data analytics, Mr. Katz brings methodology and accountability to Trump University’s marketing programs and has played a major role in the development of these programs.

Prior to joining Trump University, Mr. Katz served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. There he was an integral part of their direct mail, email, internet, and relationship marketing initiatives. His efforts helped generate over $30MM in annual sales and were instrumental in finding new revenue opportunities in database marketing and partnership programs. In addition to his marketing responsibilities at Kaplan, Mr. Katz was involved in all data integrity and privacy policy issues.

Other experience include: providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Euro RSCG.

Mr. Katz is an active member of the Direct Marketing community. He is on the operating committee for the Direct Marketing Association’s CRM council and is an active participant in the email marketing roundtable.